Stride Rebrand and Website

As a freelancer myself, I was excited to join the team reimagining the brand for Stride, a company that supports independent workers in managing the difficult details that come with working for yourself — from finding health insurance to filing taxes.

Collaborating with a kick-ass team of strategists at Redscout, I helped define the brand’s new modern-yet-accessible verbal identity, and wrote refreshed copy to accompany their redesigned website.

View Stride’s website and Redscout’s case study.